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Branding Is Everything

  • Writer: Nicole Thompson
    Nicole Thompson
  • Apr 10, 2020
  • 1 min read

Updated: Sep 19

Branding is everything! Whether you're an entrepreneur, small business or a huge corporation, the foundation of a successful business is all about branding. Don't believe for one second that if you're not Coca-Cola or Nike you don't have a brand. You ARE the brand!


Unlocking the Power of Brand and Style Guides in Creative Marketing

What is your brand?


Your brand is not advertising; nor your logo; nor your company name; nor your product. You don't even own your branding! Your brand is owned by the customers, the people you work with, and others' impressions of your company.


A good place to start with your branding is with your company logo! Logos are the building block of your company's brand identity. The use of your logo can be found on printed materials, your website, packaging, social media, and more. Your brand's visibility is of utmost importance. A great logo identifies your brand uniquely from others and shows your audience what you're all about.


Logo for Dirt Road Herbals by Pam



At Sparketing Agency, we understand your branding needs whether it's developing a new identity or redefining your old one. Our team will assist with developing a brand (and logo) that makes your business successful.


Learn more about Branding!



Headshot of Nicole Thompson, Owner and Founder of Sparketing Agency

Nicole Thompson

Owner/Founder of Sparketing Agency


A content strategist, design fiend, conceptual creative, brand magician, killer storyteller, and an award-winning published photographer.


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